We write about sales training for real.
Articles on objection handling, cold call openers, how to build a practice routine that sticks, and how AI changes the way sales teams train. We publish regularly and update older posts when something changes.
Five objection handling techniques that work in B2B sales calls
Learn five proven objection handling techniques for B2B sales calls. Concrete example phrases and exercises for cold calls and meeting bookings.
Read the articleSales coach: AI or human, when does which win?
Comparison between AI sales coach and human coach: cost, availability and impact. How to choose the right setup for your sales team.
Read more →Build a daily sales routine with AI: week by week
Step-by-step guide to building a daily sales routine with AI training. Four weeks that take you from zero to an established habit.
Read more →AI in sales 2026: voice models have caught up with humans
How AI is affecting the sales profession in 2026: what's already real, what's coming, and why voice AI is the biggest shift since the CRM system.
Read more →AI sales training or roleplay with a colleague: when does which win?
An honest comparison between AI-driven sales training and traditional roleplays with colleagues. When does the AI win, when does the human win, and why most teams end up somewhere in the middle.
Read more →Six cold call openers that actually work, and why scripts aren't enough
Six concrete cold call openers with example lines. How to grab interest within ten seconds and why a rigid opening phrase does more harm than good.
Read more →More posts are on the way. Want an email when the next one drops? Write to us.