01 · Cold call

Call the cold contact
without burning a single lead

The cold call is the hardest moment in selling. Salesprep lets you practise it as often as you want against four named personas plus a random draw, from a stressed CEO to a dismissive head of procurement, in a browser that sounds like a real phone.

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0:00

Calling…

Live demo

What a call sounds like.
Scroll to start.

Scroll here and the demo starts automatically: push-to-talk button, live transcript, and a scorecard you can replay yourself in the app.

How it works

Three steps from connect to report

The cold call module has one job. Let you practise the cold contact without the fear of wrecking a real conversation. You pick a counterpart, maybe a stressed CEO or a dismissive head of procurement, and call. The AI answers the way a person does. Short, hesitant, sometimes irritated. You have to earn attention before they hang up.

1
Pick your counterpart
Four named personas plus a random draw, or build a custom counterpart from text you paste: a LinkedIn profile, an email, a CRM note, whatever you have. Names and tone shift between calls, so you can't learn them by heart.
2
Make the call
Push-to-talk in the browser. Hold the sphere, speak, release. The AI replies in a natural voice within a couple of seconds.
3
Read the report
Right after the call you get seven scores: opening hook, needs analysis, active listening, objection handling, value & fit, closing, and tonality & energy (that last one judged from your actual voice). Every score comes with a concrete comment.

Counterparts

Who you can practice against

Stressed CEO

Hard

little time, skeptical

Switchboard / gatekeeper

Medium

get past reception to the right person

Dismissive head of procurement

Hard

tests your objection handling

Technical decision-maker

Medium

asks detailed questions

Random

Varies

a randomised personality each time

Custom

paste text and the AI builds the counterpart

type your scenario...

FAQ

Specifically about cold call

How realistic is the cold customer?

The AI is instructed to answer like a person on the phone: filler words, pauses, short replies. A few lines in, it's hard to tell it isn't real.

Can I practise being interrupted?

Yes. Several personas are built to be curt or dismissive, and the gatekeeper will end the call fast if you don't earn attention. The random draw keeps it unpredictable.

How does Salesprep score a cold call?

On seven metrics tuned for cold calls: opening hook, needs analysis, active listening, objection handling, value & fit, closing, and tonality & energy. Tonality is scored from your actual voice recording; the rest from the transcript. Each one comes with a written comment.

Follow-up

The next step after a successful cold call is the follow-up. Practice it here.

Reschedule

When a booked call collapses, the reschedule module keeps the deal alive.

Guide: find the opening hook

Six concrete openers that actually work on cold calls.

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Call the cold contactwithout burning a single lead

What a call sounds like.Scroll to start.