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04 · Pitch

The seven parts that decide
whether your pitch lands

The pitch module breaks your sales pitch into seven scored parts. You pitch largely uninterrupted: the listener only chimes in with a short acknowledgment or a brief clarifying question, then gives the full reaction after. Read what you're trained on below. Available on Team Pro.

Salesprep0:00
Recording your pitch…

The seven parts

What the AI listens for

Each part gets its own score and a concrete comment. Drop one and the rest won't save the pitch.

01Hook

Catch attention in the first ten seconds

The pitch is easiest to lose on the open. The AI listens for whether your first line creates curiosity or just names a company.

02Problem

Describe the pain in the customer's language

The problem has to feel familiar from the first sentence. Scoring looks for whether you use the customer's words or marketing's.

03Clarity

Make it understandable without jargon

Clarity is scored on whether a non-expert grasps what you do in thirty seconds. Plain language beats a feature list.

04Insight & solution

Show why the usual fix falls short

The insight is what makes a pitch more than a brochure: name why the common approach fails, then present your solution as the answer.

05Emotional appeal

Make them feel the stakes

A pitch that only informs rarely moves anyone. Scoring looks for a reaction: urgency, recognition, a reason to care now.

06Closing ask

Close with a concrete next step

A vague 'let's stay in touch' costs the close metric. A concrete proposal lands.

07Reads the listener

Surface and answer the unspoken objection

A great pitch isn't blind to the room. Scoring looks for whether you draw out and address the listener's hidden reservation through your own questions.

How it works

How the pitch module works

  1. 1

    Pick a length: 60 seconds for an elevator, 90 for a demo intro, up to 30 minutes for a full walkthrough (any length from 15 seconds works).

  2. 2

    Deliver with push-to-talk. The listener mostly stays out of the way, just short acknowledgments or the odd clarifying question, so you can pitch in flow.

  3. 3

    The report breaks the pitch into its seven parts, each scored individually with a comment.

Scoring rubric

What the AI scores in your pitch

  • Opening hook: do you grab interest within 10 seconds
  • Problem statement: does the audience recognise the pain
  • Clarity: is the solution understandable without technical detail
  • Insight & solution: do you show why the usual approach falls short, then present your solution
  • Emotional appeal: does the pitch trigger a reaction
  • Closing ask: does it drive toward a concrete next step
  • Reads the listener: do you surface and address the hidden reservation

Common questions about the pitch module

How long should my pitch be?

It depends on the context: an elevator pitch around 60 seconds, a demo intro around 90, a full walkthrough up to 30 minutes. You pick the length before you start (anything from 15 seconds) and the scoring adjusts.

Can I pitch in Swedish or English?

Both. The scoring evaluates structure and delivery regardless of language, and the feedback comes back in the language you pitched in.

What makes a good opening hook?

The AI looks for interest within the first ten seconds: a concrete pain, a surprising number, a provocative statement. Vague openers like 'I want to tell you about our solution' score low.