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04 · Pitch

Six parts that decide
whether your pitch lands

The pitch module breaks your sales pitch into six parts and scores each one. Read what you're trained on below. Available on the Team Pro plan.

Salesprep0:00
Recording your pitch…

The six parts

What the AI listens for

Each part gets its own score with a concrete comment. Drop any one of them and the rest won't save the pitch.

01Hook

Catch attention in the first ten seconds

The elevator pitch is easiest to lose on the opening. The AI listens for whether your first line creates curiosity or just introduces a company.

02Problem

Describe the pain in the customer's language

The problem has to feel familiar from day one. Scoring looks for whether you use the customer's phrasing or marketing's.

03Clarity

Make it understandable without jargon

Clarity is scored on whether a non-expert grasps what you do in thirty seconds. Plain language beats a feature list every time.

04Insight & solution

Show why the usual fix falls short

The insight is what makes a pitch more than a brochure: name why the common approach fails, then present your solution as the answer.

05Emotional appeal

Make them feel the stakes

A pitch that only informs rarely moves anyone. Scoring looks for whether you trigger a reaction: urgency, recognition, a reason to care now.

06Ask

Close with a concrete next step

A vague “let's stay in touch” costs the pitch two full points on the close metric. A concrete proposal lands.

How it works

The setup

  1. 1

    Pick a pitch length: 60 seconds for an elevator, 90 for a demo intro, up to 30 minutes for a full product walkthrough.

  2. 2

    Record in one take with push-to-talk. No counterpart interrupts: you speak without getting cut off.

  3. 3

    The report breaks the pitch down part by part: hook, problem, clarity, insight & solution, emotional appeal, ask. Each part is scored individually.

Scoring rubric

What the AI looks at

  • Opening hook: do you grab interest within 10 seconds
  • Problem statement: does the target audience recognize the pain
  • Clarity: is the solution understandable without technical detail
  • Insight & solution: do you show why the usual approach falls short, then present your solution
  • Emotional appeal: does the pitch trigger a reaction
  • Closing ask: does the pitch drive toward a concrete next step

Common questions about the pitch module

How long should my pitch be?

That depends on the context. An elevator pitch is 60 seconds, a demo intro around 90 seconds, and a full product walkthrough up to 30 minutes. Salesprep lets you pick the length before you start so the scoring adjusts accordingly.

Can I practice a pitch in Swedish?

Yes. Salesprep supports both Swedish and English. The scoring model evaluates structure and delivery regardless of language, and the feedback is given in the same language you pitch in.

What makes a good opening hook according to the AI?

The AI looks for whether you create interest within the first ten seconds. A strong hook names a concrete pain, a surprising number, or a provocative statement. Vague openers like 'I want to tell you about our solution' score low.